Most of you know I am a sucker for a good cause and love when I find brands that support causes and help in raising funds or awareness.
One that has recently came on my radar is Vitae London. Their small selection of watches are classic designs with a clean look. When you purchase a watch from Vitae London, you directly help transform children’s lives through a Not For Profit Organisation called House of Wells.
The Vitae websites tells of one of Vitae London’s Founders travelling to the stunning vista of Port Elizabeth in 2010 to volunteer with the South African based, House of Wells. They exist to restore hope, dignity and release the potential of children and youth in Africa. Created by two British missionaries in 2008, the objective of House of Wells is to improve the lives and encourage the development of children and youth across Africa.
It was their experience with House of Wells that inspired them to help transform the lives of youth in Africa by working with charities on the ground. They work within several provinces where education is actually free, but many youth are unable to take advantage of such learning opportunities due to their lack of access to school equipment, such as uniforms and shoes, which are required to attend school. Each watch purchased from the classic range of watches supplies a child with two sets of a school uniform, a bag and footwear to see them through the year.
Out of the four my favourite is the silver design.